Useyourlocal Limited, ("we", "our", "Useyourlocal") are committed to protecting and respecting the privacy of all of
our visitors and users. Please read the following carefully to understand our views and practices regarding your
data and how we will treat it.
If you have any questions, comments or requests on this policy or how we use
your data, please contact us at [email protected]. We are a company registered under the laws of Scotland with
registration number SC349564. Our ICO registration number is 00044271975.
distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes
This policy applies when you visit our website at
www.useyourlocal.com and any related websites and mobile applications, and including any pub or bar websites that
are "powered by" useyourlocal.com (these sites are referred to as "Websites" below), including where you register
for an account with us, and applies to any data we collect from you, or that you provide to us.
our Websites and/or when registering for an account with us, you will be accepting and consenting to the collection,
use and transfer of your information as set out in this policy.
Where used in this policy, the term
"participating outlet" means any pub or bar that has a profile page on the Website.
1. What information do we collect from you?
We will collect and process the following data about you:
- information that you give us by filling in forms on our Websites or by corresponding with us by phone, e-mail or
otherwise. It includes information you provide when you register to use our Websites, subscribe to our services,
search for bars, pubs and restaurants, post content, participate in discussion boards or other social media
functions on our site, enter a competition, promotion or survey, and when you report a problem with our site. The
information you give us may include your name, date of birth, address, e-mail address, phone number, financial and
credit card information, personal description and photograph.
- technical information, including the Internet protocol (IP) address used to connect your computer or device to the
Internet, this may also include technical information through your use of mobile devices such as location data,
characteristics of your device, operating systems, mobile payment methods, interaction with other retail technology
such as QR codes, pixel tags, web beacons, NFC tags or mobile vouchers. Unless you have elected to remain anonymous
through your device and/or platform settings, this information may be collected and used by us automatically if you
use the websites or our services through your mobile device(s), through your mobile's browser or otherwise.
- information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from
our site (including date and time), products and participating outlets that you viewed or searched for, page
response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and
mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service
- information we receive about you if you use any of the other websites we operate or the other services we provide,
or if you visit and use any of the Websites "powered by" us (for example this includes websites of pubs and
participating outlets that are registered to use our service – although they will have their own privacy terms on
their website). We may share your data internally and combine it with data collected on this site and combine this
for our own internal business purposes. We are working closely with third parties (including, for example, business
partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers,
search information providers, credit reference agencies).
- information we receive about you through your login to our Website via social media, for example through Facebook,
Instagram and Twitter. This will include your user name, profile details (including profile picture), and details of
your interactions with other users of our Website.
2. How do we use and share your information?
When you register to use the Website, your notifications will default to "on". You can change your preferences for
the way we contact you from time to time in the "preferences" section of the Website.
We will use the information that we collect from you for the following purposes:
- to provide you with the information, products and services that you request from us, and to administer our site and
for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey
purposes, and to measure or understand the effectiveness of advertising we serve to you and others, and to deliver
relevant advertising to you;
- where you have "followed" a pub, bar or outlet on our Website, to allow that outlet to directly communicate with
you via email via the Website, including to allow that outlet to provide you with details of offers and promotions
available to you;
- to improve our site to ensure that content is presented in the most effective manner for you and for your
- where you register to use the Website, your details will appear on the "people" page of useyourlocal.com. This will
allow outlets and other users to see your profile page and all activity published by you through the Website,
including but not limited to your name, profile photo and the pubs and bars that you "follow", and lists of pubs
created by you;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to provide you with information about other goods and services we offer that are similar to those that you have
already purchased or enquired about;
- to directly contact you with messages from us and our selected third parties, including marketing and advertising
businesses, affiliates and associates with information about goods or services that may interest you. Contact may be
by, SMS and email, or via the Website and through smart technology (for example beacons). For example, we might
allow a drinks brand to contact users in Birmingham with details of a promotion being run by them. This message
would be sent by us on their behalf. If you change your mind, and do not want us to use your data in this way,
please contact us on the details set out above, or change the preferences on your online account with us);
- to ensure that content from our site is presented in the most effective manner for you.
- If our business enters into a partnership with another business, or we purchase another business or we are sold or
merged to another business, your information may be disclosed or transferred to these new business partners and
their owners and advisors.
- To share information with our business partners (for example our participating outlets and retailers/brands,
analytics and search engine providers, and advertisers and advertising networks that require the data to select and
serve relevant adverts to you and others. We do not disclose information about identifiable individuals to these
third parties, but we will provide them with aggregate information about our users (for example, if a drinks brand
runs a promotion through our service, we may inform them and other third parties and participating outlets that 500
men aged under 30 have clicked on their advertisement, and/or that 200 of these men redeemed a voucher for that
promotion on any given day). We may also use such aggregate information to help advertisers reach the kind of
audience they want to target (for example, in the example given above we might tell these third parties that of the
200 men who redeemed the voucher, the participating outlets in which the voucher was redeemed, and other
characteristics of the individuals (for example 25% of them lived in the postcode NE1). We may make use of the
personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their
advertisement to that target audience;
- Please note that by submitting reviews regarding the website, service and/or participating outlets, you consent to
us using such reviews on our website, partner websites, and with all other third parties (such as brand owners,
marketers and advertisers) and in any marketing or advertising materials. We will only identify you for this purpose
by your first name and the city in which you reside (and any other information that you may from time to time
consent to us disclosing).
- If we are under a duty to disclose or share your data in order to comply with any legal obligation, or in order to
Useyourlocal Limited, our customers, partners, or others. This includes exchanging information with other companies
and organisations. For example, this might involve exchange and sharing of your information between us and
participating outlets for the purposes of crime prevention or detection.
3. Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic
Area ("EEA"). As our business grows it may also be processed by staff operating outside the EEA who work for us or
for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We
will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this
All information you provide to us is stored on our secure servers. Any payment transactions
will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables
you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not
to share a password with anyone.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of
your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we
will use strict procedures and security features to try to prevent unauthorised access.
4. Accessing and updating
You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right
to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise
the right at any time by contacting us as set out above.
Our site may, from time to time, contain links to
and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these
websites, please note that these websites have their own privacy policies and that we do not accept any
responsibility or liability for these policies. Please check these policies before you submit any personal data to
You have the right to access information held about you. Any access request will be subject
to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
5. Data retention
We keep your information only as long as we need it for legitimate business purposes and as permitted by applicable
legal requirements. If you close your account we will retain certain data for analytical purposes and recordkeeping
integrity. If your data has been passed to third parties, its retention by them will be subject to their own data