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Useyourlocal’s New Website Service Proves More Than A Hit for Licensees

Useyourlocal.com is celebrating a milestone moment, having launched more than 300 individual pub websites through its unique service that allows publicans get online and attract more customers using an automated notification system.

Prompted by findings that 73% of consumers go online before heading for a night out, and that 76% of Britain’s pub-loving consumers would go out more often if only they were contacted with relevant and timely news, offers, and events in their area (1). Useyourlocal.com, the UK’s leading digital platform for pubs and bars, established a unique service that gives their clients the ability to do just that.

Now, over 300 licensees have launched their pubs and bars online with a website personalised to their taste and powered by the useyourlocal platform. Crucially, each website boasts an automated notification system, delivering updates whenever details of events and special offers are added. Those updates are received by consumers who sign-up to ‘follow’ a pub’s website, as well as other useyourlocal members in their area.

Kerry Bone, licensee at The Royal Hotel in Crewe, who has not one, but four websites powered by useyourlocal, says, “Having these websites has made it so easy to let people know everything we have going on, just a few clicks and it’s up on the website. It’s made a huge difference to our ability to market our bars to new and existing customers, there are definitely more people coming through our doors, more often.”

Its ease-of-use has made the useyourlocal websites popular with licensees of all technological abilities, with some taking as little as 20 minutes to get up and running. They integrate effortlessly with social media platforms, are compatible with all devices and are superfast and secure. Even the dreaded issue of GDPR is covered as useyourlocal tackles all recent updates to data privacy laws, meaning publicans don’t have to. And to ensure everything runs smoothly; useyourlocal’s own experienced and friendly customer service team are on hand offering ongoing guidance with regular monthly calls.

Stuart Mills, Founder & Managing Director of useyourlocal.com, says, “We know that an online presence is essential for pubs, clubs and bars. We also know that since 2011 there has been a 34-fold increase in ‘near me’ Google searches, because people increasingly want marketing to be relevant to where they are (2). That’s exactly what we’re offering with our service, and we must be doing something right because every week we are seeing a considerable increase in consumers following all the pubs and bars they want to hear from.”

Publicans who are interested in joining this growing community should visit useyourlocal.com/websites to find out more about the service and pricing information. Alternatively, they can contact the team directly on 0191 691 5000 or at [email protected] to further discuss.

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Notes to Editors:

  • Useyourlocal.com was founded in 2009, celebrating the role of local pubs and bars in communities, and actively encouraging people to visit their local more often by connecting pubs and brands with consumers.
  • The site lists 60,000 pubs, bars and clubs in its database.
  • Every month, 400,000 consumers visit the website to find out about events and promotional offers to help them plan their pub visit.
  • There are currently more than 27,000 members who have registered to follow one or more local pubs and receive regular emails from them.
  • (1) Sourced from Useyourlocal.com Pub & Bar Survey, 2017.
  • (2) PSI (the international division of Posterscope, the out-of-home media purchasers).
  • useyourlocal promotional videos: https://www.youtube.com/user/useyourlocal  

Published on 01/11/2018

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