Press & downloads

100 MILLION BEER MATS TO ENCOURAGE CONSUMERS TO SCORE THEIR DRINKS IN PUBS

The first batch of 100 million beer mats will start appearing in pubs over the next few weeks to help publicise useyourlocal.com’s new scoring service. Consumers can now rate both the pub and their drink using their mobile phones, or via the website at useyourlocal.com.

The scoring service was launched in July this year in partnership with some of the biggest drinks’ brand owners in the country; Heineken UK, Diageo and Coca-Cola Enterprises. Stuart Mills, founder of Useyourlocal.com says, “Being able to reach over 100 million people, at the precise moment they’re having a drink, is a fantastic way to get everyone scoring. We love pubs and we believe this will help make them even better places to be.”

Gareth Turner, Senior Brand Manager - John Smith’s for Heineken UK added, “We are delighted to be helping promote this simple way for consumers to give instant feedback on how good their drinking experience is. We are totally committed to working with licensees to make sure that every time a drink is bought in a pub it is as good as it possibly can be. That’s the best way to keep people coming to pubs.”

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