Last night, at a glittering party in Edinburgh, we were the very proud winners in the Best Digital category at Heineken UK's annual Marketing Awards.
Last summer Heineken UK's Bulmers Cider team used our platform to get their consumers to "Rate their Bulmers" in over 10,000 pubs. Every scorer stood the chance of winning part of a £50,000 prize fund of gig tickets.
In another first we also worked with O2 - using their proximity service to send consumers money off vouchers directly to their mobiles whenever they passed close by a participating pub.
....and to celebrate....we're off for a Bulmers in the pub of course!
Published on 13/12/2012
Want to be the first to know exactly what's happening at or near the pubs you love? Want to save money and stay in touch with all things pub? Well now you can with our latest service that emails you as soon as something happens in and around your favourite boozers.
Simply join your favourite pubs here at useyourlocal.com and the very second that they add any offers, events or menus we'll let you know. Even if someone else joins or reviews a pub in the vacinity you'll get an email telling you all about it.
What better way to save money and stay on top of everything and anything to do with pubs.
Published on 10/12/2012
Last week we were very proud to be one of the sponsors at the inaugural Star Pub Awards.
Over 50 finalists attended the gala event in Manchester which included an afternoon of activities as well as an awards dinner and ceremony hosted by Soccer Saturday’s Jeff Stelling.
The ceremony was the culmination of months of judging to select winners in nine categories ranging from Best Family Pub to Best Cask Ale Pub from the Star Pubs & Bars' 1,343 strong estate. A newcomer of the year and three long service awards were also presented.
Each award was sponsored by a company or brand and had its own stringent criteria with pubs being nominated by HEINEKEN colleagues. Led by Andrew Pring, editor of the British Institute of Innkeeping’s magazine, BII Business, a panel of judges including experts from the sponsor companies and Star Pubs & Bars reviewed a short list to pick the final winners.
The winners will be taken on a short break to Lisbon hosted by the Star Pubs & Bars management team in the New Year
Star Pubs & Bars Trading Director, Chris Moore, said: “We pride ourselves on the quality of the pubs in our estate but they wouldn’t have the highest average sales turnovers of any national leased pub estate in the UK if it wasn’t for the dedication and skills of their lessees. All the Star Awards finalists are at the forefront of the industry, setting standards for others to follow. The commitment and expertise of these operators shows that there is a bright future for the great British pub.”
Lawson Mountstevens, On Trade Managing Director, added: “HEINEKEN is a passionate supporter of the great British pub. For us the gold standard of consumer experiences is a great pint in a great pub or bar. It has been exciting and inspiring to see so many operators in our estate, not only meeting but exceeding our expectations of what makes an
Peter Linacre, MD The New Pub Company said: “The Star Pub Awards was a great evening. Good to see the reaffirmed commitment from HEINEKEN to the UK pub sector. Hopefully this will become a regular annual event to celebrate the success stories in this dynamic sector."
And the winners are...
Best Pint - Paul Gibbs, the Seven Stars, Ponteland
Best Family Pub - Michael and Isla Baines, Eagle & Child, Weeton
Sponsor: Coca-Cola Enterprises Ltd
Best Cask Ale - Gail Heyes, the Guest House, Southport
Sponsor: Caledonian Brewing Company
Best Community Pub - Tim and Nick Cockburn, the Adam & Eve, London
Sponsor: John Smith’s
Best Food - James Almond, Hesketh Tavern, Cheadle
Best Marketed Pub - Martyn and Lynda Cripps, Longboat Inn, Penzance
Sponsor: HEINEKEN in the UK
Best Outdoor Area - Martin Condliffe and Neil Roughshedge, the Farmer’s Arms in Warrington
Best Distilled Spirit - Kelly Wimbleton, Amber Lounge, Chester
Best Sports Pub - Rob and AlisonThompson, the Hart, Knaresborough
Sponsor: Sky Sports
Best Newcomer - Calvin Dow, the Castle Inn, Skipton
Sponsor: HEINEKEN in the UK
Long Service Awards
Pat Ross, Railway Tavern, Motherwell
Mike Brown, The Angler’s, Saxilby
Mike and Joan Fetton, Ye Olde Black Bull, Stratford
Sponsor: HEINEKEN in the UK
Published on 18/11/2012
Having finished mapping the outside of the planet Google have now turned their attention to mapping the inside, and what better place to start than inside the Great British Pub.
This first three pubs have been given the Google Streetview treatment so you can now explore the inside of the pub by simply following the arrows on the floor to "walk" through the front door.
Useyourlocal.com's unique "Nail it" technology makes the whole experience totally seamless. Check it out, you'll love it. www.useyourlocal.com/three-horseshoes
Published on 06/11/2012
Today we're launching our spanking new puboclock feature. Declaring puboclock lets all your mates know that it's time to drop everything and get themselves to the pub - no excuses.
Simply find a pub at useyourlocal.com and follow the links to declare puboclock via Facebook or Twitter. Turn a quiet lunchtime pint all on your own into a banging afternoon with all your mates in the pub.
Because it's always puboclock somewhere!
Published on 08/10/2012
Pub quizzes have been around for as long as pubs themselves, but have you ever played Rock & Roll Bingo down your local? We did the other night and loved it so much that we're going to work with them to make it even easier for everyone to find a Rock and Roll Bingo pub.
Check out their video to see what all the fuss is about and watch this space for more details on how to find your nearest Rock and Roll Bingo pub. If you've ever played it we'd love to hear what you think.
Published on 04/10/2012
Over 40,000 window stickers have been arriving on the doormats of the UK's pubs as part of an exclusive promotion with Heineken UK. As part of the promotion Heineken's customers have been given VIP Access to add news, photos, events and offers to their pages on useyourlocal.com for free until the end of September. Pubs can find the unique VIP Access code in the latest issue of Heineken's First Orders magazine.
Published on 06/09/2012
We're proud to be working with Scottish & Newcastle Pub Company who are asking their employees to vote for their favourite SNPC's pubs. If you're a Heineken UK employee and want to vote for your favourites simply join us for free using your HUK email address and make your way to useyourlocal.com/starpubawards. You've got until 22nd August to cast your votes.
Published on 07/08/2012